Sunday, August 16, 2009

Target demographic

You know you've passed some important and deeply depressing milestone when you are sitting in a family restaurant and suddenly realize that you really really dig the music you're hearing. You're not listening to it with ironic detachment, in a "that's the way, uh-huh, uh-huh, I like it, uh-huh, uh-huh" kind of way. No. When you're sitting in your booth at CiCi's, cramming your face with a slice of thin crust Supreme, seriously enjoying the Cure's "Pictures of You," and then feeling pleasantly surprised by the next track, a deep cut from U2's Boy, you can be sure that something profound has happened. You, meaning we, my friends, are now the target demographic. We are not the target demographic for things like Ipods and Xboxes and the things they sell in Glamour magazine. No. We are the target demographic for budget-oriented family dining establishments. We are the target demographic for Edward Jones, Luvs, Mueslix, and Spanx. It's a very short hop from here to being the target demographic for Ben-Gay and Sunsweet prunes, which makes me sad.

That being said, I recommend the Cici's at the intersection of Mt Holly-Huntersville and Hwy 16. They have really good music.